Bathu's exclusive GSi Limited Edition Sneaker.
One Car. Two South African Entrepreneurs. A Shared Vision. Unbox Your Potential!
19 June 2019 by Opel South Africa
Johannesburg – An OPEL Distributor recently had the privilege of shooting a video with two extraordinary South African Entrepreneurs. Their stories and vision fully embrace and compliment what we at OPEL stand for:
Innovation. Forward-Thinking. Vision. Product Accessibility to All.
The Exclusivity of the OPEL Corsa GSi 1.4T M/T 3-Door demands a disruptive market placement. The collaboration with Bathu has enabled this. Theo Baloyi founded Bathu in 2015 in a modest room in the heart of Alexandra Township, Johannesburg as a young man wishing to tell a proudly untold South African township story to the world. 'Bathu' is a common universal slang word that has existed for decades and is used in townships across South Africa when referring to any type of shoe. Materials are being sourced in Lesotho and manufacturing takes place in Durban. A proudly South African company, indeed!
Four years down the line, founder and owner Theo has his Headquarters in Midrand, storage facilities, as well as a workshop and retail store in Newtown. And the success story goes on with 2 more stores that opened in Pretoria and Port Elizabeth respectively – a 4th opens in Bloemfontein at the end of June 2019. Bathu has a staff complement of 36 people plus a website for easy online ordering of his spectacular sneaker range – making Bathu, which has since become a must-have item for fashion aficionados – not only in South Africa but also around the globe accessible to all.
Innovation. Forward-Thinking. Vision. Product Accessibility to All.
The Exclusivity of the OPEL Corsa GSi 1.4T M/T 3-Door demands a disruptive market placement. The collaboration with Bathu has enabled this. Theo Baloyi founded Bathu in 2015 in a modest room in the heart of Alexandra Township, Johannesburg as a young man wishing to tell a proudly untold South African township story to the world. 'Bathu' is a common universal slang word that has existed for decades and is used in townships across South Africa when referring to any type of shoe. Materials are being sourced in Lesotho and manufacturing takes place in Durban. A proudly South African company, indeed!
Four years down the line, founder and owner Theo has his Headquarters in Midrand, storage facilities, as well as a workshop and retail store in Newtown. And the success story goes on with 2 more stores that opened in Pretoria and Port Elizabeth respectively – a 4th opens in Bloemfontein at the end of June 2019. Bathu has a staff complement of 36 people plus a website for easy online ordering of his spectacular sneaker range – making Bathu, which has since become a must-have item for fashion aficionados – not only in South Africa but also around the globe accessible to all.
